Designer, Founder & Editor

With a disarming blend of authority and approachability, Dana is an accomplished interior designer turned visionary digital publisher.

She is the brainchild behind Yellowtrace — a globally esteemed design publication she began as a passion project over a decade ago. Today, Yellowtrace is an eminent platform beloved by the global design fraternity, championing design excellence and groundbreaking innovation.

Her profound belief in the transformative power of design propels Dana to make the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject.

Dana’s been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights. Named among the “Top 200 True Global Influencers of the Design World” by AD Germany and recognized by Vogue Living as one of the most visionary female creatives on the planet, Dana’s influence extends well beyond her native Australia. Elle Décor Italia and Danish RUM Interiør Design have hailed her as a pivotal tastemaker.

Through her multi-faceted work as an editor, curator, creative director and keynote speaker, Dana empowers others to appreciate and engage with design in transformative ways.

Dana balances her seriousness about design with a relatable and down-to-earth persona. Her innate sense of humour, humility, and generosity make her a beloved design figure, fostering a warm connection with audiences worldwide.